A building supply company has many high-volume customers and many low-volume customers. A CRM system would be LEAST likely to help management decide to use which of the following methods for communicating with low-volume customers?
A) Every November, send each customer a new calendar that has the phone number of the building supply company printed on the cover.
B) Once or twice a year, mail a new product catalog to each customer.
C) Every few months, have a customer service representative from the building supply company call each customer.
D) Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
E) Give each low-volume customer the company Web address to check building supply products sold by the company.

Question

Quizplus · Accepted Answer

A CRM system would most likely help management decide to use Option D (having a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month). This method allows for a more personalized approach to communicating with low-volume customers and can help build stronger relationships with them. The other options are more generic forms of communication that may not be as effective in retaining low-volume customers.

A Building Supply Company Has Many High-Volume Customers and Many