Prep for Success is an educational services company that specializes in preparing students for selective private school entrance exams. Prep for Success sends information about its services to consumers who have purchased school supplies such as backpacks and lunchboxes online and live in a community with an average household income of above $85,000 per year. This is an example of a company using ________ to identify and contact potential customers.
A) the Internet of Things
B) sentiment analysis
C) unstructured data
D) information overload
E) Big Data
Correct Answer:
Verified
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