Tabak catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. Through ________, it has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, fax machines, and decorative products but are no more likely to buy jewelry or footwear.
A) data mining
B) prospecting
C) sampling
D) sentiment analysis
E) customer acquisition

Question

Quizplus · Accepted Answer

The method mentioned in the passage, which involves analyzing a large number of variables to identify patterns and trends, is known as data mining. This is the best choice as none of the other options mentioned involve this type of analysis.

Tabak Catalog Retailer Studies About 3,500 Variables Over the Lifetime