Cost-per-impression advertising is typically more expensive than cost per click advertising.

Name: Cost-per-impression advertising is typically more expensive than cost per click advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cost-per-impression advertising charges for every time an ad is displayed, while cost-per-click advertising charges for every time an ad is clicked on. Since clicks are a more valuable action for advertisers than simply displaying an ad, cost per click advertising tends to be more expensive.

Cost-Per-Impression Advertising Is Typically More Expensive Than Cost Per Click