Marketers for Ranch Life, a Connecticut family resort that offers horseback riding and a waterpark, want to make sure that Ranch Life comes up at the top or near the top of every list of online search results for the phrases "Connecticut family vacation," "Connecticut horseback riding," and "Connecticut waterpark." Ranch Life marketers will likely use predictive analytics to achieve this goal.

Question

Quizplus · Accepted Answer

Marketers for Ranch Life are more likely to use Search Engine Optimization (SEO) strategies to achieve higher rankings in search results for specific phrases, rather than predictive analytics, which is used to forecast future trends or behaviors.

Marketers for Ranch Life, a Connecticut Family Resort That Offers