________ are put in place to identify deviations in expected performance of marketing efforts.
A) Predictive analytics
B) Marketing metrics
C) Marketing controls
D) Touchpoints
E) Data warehouses

Question

Quizplus · Accepted Answer

Marketing controls are put in place to identify deviations in expected performance of marketing efforts. They help organizations to take corrective actions and control various aspects of their marketing efforts, such as budgets, sales promotion activities, advertising, and pricing. Predictive analytics, marketing metrics, touchpoints, and data warehouses are related concepts but do not directly address the question of identifying deviations in expected performance of marketing efforts.

________ Are Put in Place to Identify Deviations in Expected