Marketers calculate the metric of ________ by dividing the number of visitors to a website who complete a desired activity by the total number of visitors to the site.
A) click-through rate
B) conversion rate
C) margin on sales
D) cost-per-click
E) churn rate

Question

Quizplus · Accepted Answer

The metric being described is the conversion rate, which measures the percentage of visitors who complete a desired action (such as making a purchase, filling out a form, etc.) out of the total number of visitors to the website.

Marketers Calculate the Metric of ________ by Dividing the Number