To determine the ________, marketers need to know the number of customers at the beginning of a given time period and the number of customers lost over that same time period.
A) churn rate
B) conversion rate
C) cost-per-order
D) click-through rate
E) margin on sales

Question

Quizplus · Accepted Answer

The churn rate is calculated by determining the number of customers a company has lost over a specific time period and requires knowing the number of customers at the beginning of that period. It measures the rate at which customers stop doing business with an entity.

To Determine the ________, Marketers Need to Know the Number