Through the use of marketing metrics, the marketing team for the charity American Harvest, a national food bank program, learned that there was a significant increase in positive mention of American Harvest in discussions on social networks. American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of the use of ________.
A) predictive analytics
B) conversion rate
C) market share
D) marketing control
E) churn rate

Question

Quizplus · Accepted Answer

This is an example of marketing control, which refers to the process of continually monitoring marketing efforts and adjusting strategy as needed based on marketing metrics and feedback. In this case, the marketing team noticed a positive trend in social network discussions and made an immediate decision to increase advertising on these platforms.

Through the Use of Marketing Metrics, the Marketing Team for the Charity