The marketing team for the charity American Harvest, a national food bank program, wants to know how much it costs to attract a new donor to visit its website and complete a donation. American Harvest will most likely use the metric of ________.

Question

Quizplus · Accepted Answer

American Harvest wants to know how much it costs to attract a new donor to visit its website and complete a donation, which can be measured by the cost-per-order metric. This metric calculates the average cost of each order received by the charity, which includes any promotional or advertising expenses incurred to acquire the donor. Customer equity, conversion rate, share of customer, and churn rate are not relevant metrics for measuring the cost of acquiring a new donor's donation.

The Marketing Team for the Charity American Harvest, a National