Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars. Pat was experiencing ________.

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort or psychological stress that people experience when they hold beliefs or attitudes that conflict with their behavior, such as buying a product that later turns out to have disadvantages. This can lead to a need for justification, rationalization, or even regret for the decision made. Perceived risk refers to the uncertainty and potential negative consequences associated with a decision, which may affect the decision-making process before the purchase is made. Multitasking refers to the ability to perform multiple tasks simultaneously, which is not related to Pat's situation. Compensatory decision making refers to the trade-offs made between different attributes of a product to make a decision, which is also not relevant to Pat's situation. Consumerism refers to the social and economic system that encourages the acquisition of goods and services in ever-increasing amounts, which is also not relevant to Pat's situation.

Pat Thought He Had Received the Best Deal on His