Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?
A) operant conditioning
B) cognitive dissonance
C) hierarchy of needs
D) classical conditioning
E) observational learning

Question

Quizplus · Accepted Answer

Observational learning is a type of learning that occurs when an individual observes the behavior of others and the consequences of that behavior. In this case, the beautiful actresses are serving as models for the hair coloring products, and their positive experiences with the products are likely to influence viewers' perceptions of the products.

Beautiful Actresses Appear in Ads Testifying to the Quality of a Brand