Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.

Question

Quizplus · Accepted Answer

Jane's decision to buy the blanket online instead of driving 50 miles shows that she values her time and is experiencing time poverty, which is influencing her decision-making process.

Jane's Aunt Wants a Cashmere Blanket to Put Over Her