Worthington Farm raises chickens. For years, it has used wooden coops to haul its poultry to market. When Bob Worthington went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and ought to be replaced. Worthington was at which stage of the business buying process?

Question

Quizplus · Accepted Answer

Bob Worthington recognizing that the coops could not be sufficiently cleaned for reuse is the first stage of the business buying process, which is problem recognition. This stage involves identifying a need or a problem that can be solved through a purchase.

Worthington Farm Raises Chickens