Companies can customize online advertising by ________ so that people who log on in different places will see content for local businesses.
A) geotargeting
B) geodemography
C) geodiversity
D) psychographics
E) profiling

Question

Quizplus · Accepted Answer

Geotargeting allows companies to customize online advertising based on the location of the user, ensuring that people who log on in different places see content tailored to local businesses. Geodemography refers to the study of the demographics of different geographic areas and is not directly related to online advertising customization. Geodiversity is a term used to describe the variety of plants, animals, and ecosystems in a given area and is also unrelated to online advertising. Psychographics refers to the study of personality, values, attitudes, and interests and may be used in advertising, but it does not relate specifically to location-based customization. Profiling refers to the gathering and analysis of data on consumer behavior and preferences, which may be used to customize advertising, but it does not relate specifically to geotargeting.

Companies Can Customize Online Advertising by ________ So That People