Zappos, the online shoe and clothing marketer, promises free shipping and free returns on any of its products, no questions asked. This is an example of how Zappos has a strong competitive advantage through ________.
A) image
B) people
C) services
D) product features
E) cost

Question

Quizplus · Accepted Answer

Zappos' competitive advantage comes from their superior customer service, particularly in their policy of free shipping and returns, which makes it easier for customers to shop with them without the fear of losing money if they are not happy with their purchase. This helps them stand out in the market and attract more customers.

Zappos, the Online Shoe and Clothing Marketer, Promises Free Shipping