If Sam describes Coca-Cola as an all-American, Pepsi-Cola as a young daredevil, and Dr. Pepper as a nonconformist, he would be describing the sodas' ________.
A) VALS™ profiles
B) target markets
C) brand personalities
D) NAICS classifications
E) trade promotions

Question

Quizplus · Accepted Answer

Sam is describing the brand personalities of each soda. Brand personality refers to the set of human characteristics associated with a brand, which can help consumers connect with the brand and differentiate it from competitors. In this case, Sam is using descriptive terms to give each soda a distinct personality. VALS™ profiles, target markets, NAICS classifications, and trade promotions are all related to marketing, but do not apply to this particular scenario.

If Sam Describes Coca-Cola as an All-American, Pepsi-Cola as a Young