Which of the following new products had the greatest degree of observability when it was introduced?
A) nail clippers designed to prevent ingrown toenails
B) Tylenol PM, a nonprescription sleep aid
C) Dr. Scholl's shoe inserts
D) Splenda sugar substitute
E) rollerblades

Question

Quizplus · Accepted Answer

Rollerblades had the greatest degree of observability because they were a completely new and visible product that created a new activity and trend. They were highly visible and observable in public spaces, parks, and streets. The other products, while useful, were not as visible or observable in daily life, and did not create a new trend or activity.

Which of the Following New Products Had the Greatest Degree