In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.
A) full line strategy
B) downward line stretch
C) cannibalization strategy
D) undifferentiated strategy
E) upward line stretch

Question

Quizplus · Accepted Answer

The manufacturer of Alka-Seltzer is using a full line strategy, which involves offering different variations of a product to reach as many different target markets as possible. By offering specific products for cold sufferers, upset stomachs, etc., the manufacturer is able to cater to the unique needs and preferences of each market segment.

In Addition to Regular Alka-Seltzer, There Is an Alka-Seltzer Product