Over the past 100 years or so, Binney and Smith's Crayola crayons have become household staples in more than 80 countries around the world. The company occasionally tinkers with the product's marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

Crayola crayons have been on the market for over 100 years and are well-established in over 80 countries, indicating that they are in the maturity stage of the product life cycle. The company may make minor adjustments to marketing and packaging to maintain market share, but there is not much opportunity for significant growth or development at this point.

Over the Past 100 Years or So, Binney and Smith's