The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy.

Name: The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Smuckers Company uses a family brand strategy, as all of their products are sold under the Smuckers brand name.

The J M Smuckers Company Makes Jams, Jellies, Fruit Spreads, and Ice