In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company's sales representatives, and marketing research.

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In small firms, it is common for the marketing function to be handled by a single marketing manager who is responsible for a range of marketing activities including new product planning, advertising, working with sales representatives and conducting marketing research. Brand managers typically focus on managing a specific brand or product line, while product category managers are responsible for managing a group of related products. Market managers typically oversee a specific geographic or demographic market, while venture team managers lead cross-functional teams focused on developing new products or business ventures.

In Small Firms, the Marketing Function Is Usually Handled by a ________