General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________.

Question

Quizplus · Accepted Answer

Each brand is likely to have its own brand manager who is responsible for developing and executing brand strategy, including product development, promotion, and pricing.

General Foods Produces Many Different Brands of Coffee, Including Brim