A manufacturer of acrylic, latex, and nitrile gloves sells to medical laboratories, factories where employees handle chemicals, companies that manufacture micro-tech equipment, and cleaning services. The company is organized to better satisfy the specific needs of each of its four target markets, so it uses a ________ structure.

Question

Quizplus · Accepted Answer

The company is organized around the specific needs of its different target markets, indicating a market manager structure, where managers are responsible for serving the needs of specific customer groups.

A Manufacturer of Acrylic, Latex, and Nitrile Gloves Sells to Medical