When setting prices, a leading manufacturer of nutritional supplements decided to institute a pricing strategy that would support a five percent increase in sales over the next three years. What type of pricing objective has the company set?
A) profit
B) sales
C) competitive effect
D) cost-plus
E) value

Question

Quizplus · Accepted Answer

The company has set a sales objective to support a five percent increase in sales over the next three years. The pricing strategy is aimed at achieving this objective.

When Setting Prices, a Leading Manufacturer of Nutritional Supplements Decided