When Home Depot stores entered the Canadian market, there were already stores providing similar services and products. To get people to try Home Depot, the chain deliberately sold merchandise below the price that the Canadians were used to. What type of pricing objective did Home Depot use?

Question

Quizplus · Accepted Answer

Home Depot used a competitive effect pricing objective by deliberately selling merchandise below the prices that Canadians were used to in order to attract customers away from competitors.

When Home Depot Stores Entered the Canadian Market, There Were