The method of setting prices in which marketers total all the costs for the product and then add an amount to arrive at the selling price is called ________.
A) supply-based pricing
B) target costing
C) cost-plus pricing
D) yield management pricing
E) demand-based pricing

Question

Quizplus · Accepted Answer

Cost-plus pricing is a method in which the marketer calculates all the costs involved in producing and selling the product and then adds a markup to arrive at the final selling price. This method ensures that all the costs are covered and the company makes a profit.

The Method of Setting Prices in Which Marketers Total All