Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. As a consultant, you should recommend a ________ pricing strategy.

Question

Quizplus · Accepted Answer

A penetration pricing strategy is the best choice in this scenario as the company aims to quickly gain mass-market share in highly developed countries. This strategy involves setting a relatively low price to attract customers and capture a large share of the market. By doing so, Johnson Boats can quickly establish itself in mature markets and compete against established competitors.

Johnson Boats Wants to Introduce a New Model of Boat