To encourage customers to buy the $799 dining room suite, the furniture store set a much cheaper and shoddily made set next to the more expensive furniture, thereby using the contrast effect.

Name: To encourage customers to buy the $799 dining room suite, the furniture store set a much cheaper and shoddily made set next to the more expensive furniture, thereby using the contrast effect.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement accurately describes the use of the contrast effect to influence customer behavior.

To Encourage Customers to Buy the $799 Dining Room Suite