What is the rationale for a store advertising the sale of one item at a price that may be potentially lower than the cost of the item to the store?

Name: What is the rationale for a store advertising the sale of one item at a price that may be potentially lower than the cost of the item to the store?
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The Answer of What is the rationale for a store advertising the sale of one item at a price that may be potentially lower than the cost of the item to the store?

What Is the Rationale for a Store Advertising the Sale