A marketing strategy that enhances the shopping experience for experiential shoppers is called ________.

Question

Quizplus · Accepted Answer

Retailtainment is a marketing strategy that focuses on enhancing the overall shopping experience for customers. It involves creating a more engaging and entertaining atmosphere in retail stores, incorporating things like interactive displays, music, and events to draw in experiential shoppers. Sweethearting refers to unauthorized discounts given by employees, retail borrowing is not a recognized term, omnichannel marketing involves integrating multiple channels for a seamless shopping experience, and nonstore retailing refers to sales made through channels like e-commerce or direct mail.

A Marketing Strategy That Enhances the Shopping Experience for Experiential