Which of the following refers to any method a firm uses to complete an exchange that does not require a customer to visit a store?
A) kiosk merchandising
B) nonstore retailing
C) direct selling
D) exchange retailing
E) e-commerce

Question

Quizplus · Accepted Answer

Nonstore retailing refers to any method a firm uses to complete an exchange that does not require a customer to visit a store. Kiosk merchandising, direct selling, and e-commerce are all examples of nonstore retailing methods, but they are more specific and do not encompass all nonstore retailing methods. Exchange retailing is not a commonly used term in the field of marketing.

Which of the Following Refers to Any Method a Firm