An ad for a new Dior fragrance featuring Natalie Portman appeared in Vogue magazine. In terms of the communication model, the source of this ad is ________.

Question

Quizplus · Accepted Answer

The source of the ad is the company who created it, which is Dior. Natalie Portman may be the spokesperson in the ad, but she is not the actual source of the advertisement. Vogue is the medium through which the ad is being delivered to the target market, but it is not the source of the ad. Similarly, the target market to whom Natalie Portman appeals is not the source of the ad either.

An Ad for a New Dior Fragrance Featuring Natalie Portman