An ad for a new Dior fragrance featuring Natalie Portman appeared in Vogue magazine. In terms of the communication model, the medium of this ad is ________.

Question

Quizplus · Accepted Answer

The medium of the ad refers to the channel used to convey the message, which in this case is Vogue magazine. Although Natalie Portman is featured in the ad and appeals to a certain target market, she is not the medium of the message. Dior is the brand being advertised, but it is not the medium either, as it is the sender of the message. The target market to whom Natalie Portman appeals is part of the audience, but not the medium. The medium is the channel through which the message is transmitted, and in this case, it is the Vogue magazine.

An Ad for a New Dior Fragrance Featuring Natalie Portman