Product placements in television programs and movies are examples of ________.

Question

Quizplus · Accepted Answer

Product placements in television programs and movies are examples of branded entertainment, which refers to the incorporation of a brand or product within entertainment content in a way that is engaging and non-disruptive for the audience. This strategy allows marketers to reach a wider audience and establish a more memorable and positive image for the brand. Advergaming, rich media, and consumer-generated media are different forms of digital advertising, while authenticated streaming refers to the process of verifying a user's credentials in order to access online content.

Product Placements in Television Programs and Movies Are Examples of ________