Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are all examples of ________ media.

Question

Quizplus · Accepted Answer

Out-of-home media refers to any advertising that is seen outside of the home or office, and includes things like billboards, transit ads, and street furniture. The examples given in the question (ads on delivery trucks, fences around baseball fields, and billboards on interstates) all fit within the category of out-of-home media. Therefore, A is the correct choice. Branded entertainment, owned media, and earned media all refer to different types of advertising, and are not applicable to the examples given in the question. Place-based media refers specifically to ads that are placed in physical locations such as malls, airports, and stadiums, which is similar to out-of-home media but not quite the same thing.

Ads on the Sides of Delivery Trucks, Ads on the Fence