Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

Question

Quizplus · Accepted Answer

Unaided recall is a posttesting technique that asks individuals if they remember seeing an ad during a specified period without giving them the name of the brand or any other cues. This helps determine the effectiveness of the ad in creating brand awareness among the target audience.

Which of the Following Is a Posttesting Technique Used by Telephone