________ involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered.

Question

Quizplus · Accepted Answer

This is a classic example of forward buying, where the channel member takes advantage of discounts offered and purchases large quantities of a product. They then store the product and wait for another discount to be offered before buying again. This can create issues for the manufacturer in terms of inventory management and can also lead to stockouts and lost sales for other channel members.

________ Involves a Channel Member Purchasing Large Quantities of a Product