Today's consumers are increasingly getting information from one another rather than from the original source. This new communication landscape is referred to as ________.

Question

Quizplus · Accepted Answer

The term "groundswell" refers to the phenomenon where consumers are using social media and other online platforms to exchange information and opinions about products and services rather than relying solely on traditional advertising and marketing messages. This shift has significant implications for how companies need to approach their marketing and communications strategies.

Today's Consumers Are Increasingly Getting Information from One Another Rather