Which of the following is NOT a form of direct marketing?
A) mass marketing
B) catalogs
C) direct mail
D) telemarketing
E) m-commerce

Question

Quizplus · Accepted Answer

Mass marketing refers to advertising to a large audience through mass media channels like television, radio, or billboards. It is not considered a form of direct marketing because it is not targeted to a specific audience. The other options (catalogs, direct mail, telemarketing, and m-commerce) are all forms of direct marketing, which involve reaching customers directly and individually.

Which of the Following Is NOT a Form of Direct