Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?

Question

Quizplus · Accepted Answer

Direct-mail marketing is the best choice for reaching a selective market of individuals who have recently donated to international charities as it allows for personalized and targeted messaging to be delivered directly to the donor's mailbox. Catalog marketing may also be effective, but it is less targeted and may not be as cost-effective for a charity. Short-messaging system marketing and direct-response TV marketing are not suitable for reaching a selective market, while direct-response advertising is too broad and not targeted enough for this specific purpose.

Fiona Lambrech Is the Marketing Director of a Charity That