Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

Question

Quizplus · Accepted Answer

Catalog marketing would likely be most effective because it allows Organic Designs to showcase their products in a visually appealing way to potential customers who are not near their physical stores, and it can be distributed widely to reach those outside existing markets.

Organic Designs Is a Small, Successful Chain of Stores Offering