Telemarketing is more profitable for consumer markets than for business markets.

Question

Quizplus · Accepted Answer

Telemarketing is more profitable for business markets than for consumer markets as there is a higher chance of making a sale to a business than an individual consumer. Business purchases are often larger, more frequent, and based on specific needs or goals, making it easier for telemarketers to pitch relevant product or service offerings. Additionally, businesses are more likely to have dedicated budgets for purchasing, making them more receptive to sales calls.

Telemarketing Is More Profitable for Consumer Markets Than for Business