During which stage of the creative selling process would a salesperson most likely try to learn about a customer's prior purchases and personal interests?

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During the preapproach stage, a salesperson is trying to gather information about the potential customer in order to tailor their approach. Learning about a customer's prior purchases and personal interests can help the salesperson establish rapport and better understand the customer's needs and preferences.

During Which Stage of the Creative Selling Process Would a Salesperson