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In Which of the Following Situations Would Personal Selling Be

Question 88

Multiple Choice

In which of the following situations would personal selling be the LEAST cost-effective choice?


A) a manufacturer selling a line of running shoes to a chain of department stores
B) an automobile dealer selling luxury cars
C) a real estate agent selling a home
D) a chain of supermarkets selling convenience products
E) a computer systems firm selling hardware and software to a large business

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