Marlene Arau is a member of the sales force at Urban Fashions, a clothing manufacturer. Marlene is getting ready for a first meeting with a wholesaler who is a potential customer, and she is preparing herself by learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process.

Question

Quizplus · Accepted Answer

Marlene is in the preapproach step of the personal selling process, where she is preparing herself by learning as much as she can about the wholesaler's organization before actually approaching them with her sales pitch.

Marlene Arau Is a Member of the Sales Force at Urban