As the salesperson entered the prospect's office, the salesperson extended his hand and said, "Your old college roommate Tiara Johns suggested I call on you." This action occurred in which stage of the creative selling process?

Question

Quizplus · Accepted Answer

The action described occurs in the "approach" stage of the creative selling process, where the salesperson makes the first contact with the potential customer, often by introducing themselves and mentioning a referral or common connection to establish rapport.

As the Salesperson Entered the Prospect's Office, the Salesperson Extended