Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations.

Question

Quizplus · Accepted Answer

Personal selling allows for face-to-face interactions and relationship-building between the seller and buyer, which can be crucial in building trust and sealing the deal in price negotiations. This is especially important in B2B marketing where deals may involve large amounts of money and long-term business partnerships.

Personal Selling Is Crucial in Business-To-Business Marketing, Especially When the Deal