Personal selling is more important when a firm engages in a pull strategy.

Name: Personal selling is more important when a firm engages in a pull strategy.
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Personal selling is more important when a firm engages in a push strategy, as the focus is on convincing intermediaries (distributors, wholesalers, etc.) to carry and promote the product. In a pull strategy, the focus is on creating consumer demand through advertising and promotion, and personal selling may play a smaller role.

Personal Selling Is More Important When a Firm Engages in a Pull