Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Public relations is most closely associated with building a positive corporate image and handling unfavorable stories and events. Public relations involves managing relationships with the public, media, and other stakeholders to promote a positive image of the organization and respond to any negative events or stories. Sales promotion, personal selling, direct marketing, and advertising are more focused on promoting products or services and generating sales.

Which of the Following Promotion Tools Is Most Closely Associated